THE MAINSTREAM IS THE ENEMY—AT LEAST FOR TODAY.

We are the future. The next wave of artists, creators, entrepreneurs, and street culture in its purest form. We champion the underground, the innovators, the raw voices that shape the next generation while paying homage to the nostalgia that inspired it all.

We sign and develop young, fearless, and unapologetically authentic creators—those who stay true to self-expression from the depths of the streets to the heights of global influence. As a modern creative powerhouse, we are dedicated to birthing and shaping the next generation of global brands.

We don’t follow the trends- we are them.

As the new vanguard of artist and brand development, we seek out, acquire, and cultivate the most important emerging talents from the most diverse local and regional scenes. We blur the lines between genres, bend the rules of convention, and fuse youth culture with cutting-edge innovation. Our reach spans music, media, sports, products, and cultural movements, seamlessly bridging the subterreanean subcultures with mainstream platforms without ever compromising integrity.

We are not just a company. We are a multi-dimensional force—redefining artist discovery, catalog acquisition, financial strategy, and fan engagement. We disrupt. We innovate. We defy expectations.

INTEGRITY FIRST. INNOVATION ALWAYS.

We are the insurgents. The architects of the next revolution in music and culture.

WE ARE DEFIANT.

-  Founder, Steven “Steve-O” Carless